"I once swallowed the metal ball in the board game of Mouse Trap. Yes, I’m a child of the 90s with a terrible story to tell." - and other stories from Jacquelyn, the festival's new Sponsorship Superstar.
Get involved with service design communities in London and beyond
Be our Sponsorship Superstar!
We're looking for a Sponsorship Superstar to join our team in the next month. Here's why it's going to be a super fun job...
The top service design tweets - A Festival Story from the Service Design Network
As part of the 2016 Service Design Fringe Festival, we decided to expand our horizons by holding our first online-only discussion. In doing an online event, we were able to include a much wider audience than our London-based events, therefore making public discussion of service design much more accessible. Service design is not just for Londoners, and we're reaching out to the rest of the UK to hear about exciting progressions in our industry.
5 essential strategies for design thinkers in organisations - A Festival Story by Ben Heller.
Following the biggest Service Design Fringe Festival to date, we're sharing the highlights of our talks and workshops with the global community, so everybody can join in discussions around our industry. Continuing in a series of short stories, Ben Heller, a senior consultant at EY, writes his top five tips for bringing design thinking into organisations, complete with some amusing memes courtesy of UX Reactions.
How to get beyond the blueprint - A Festival Story from Daniel Letts.
We’ve all been there - done the insights, developed the idea, designed the service but the service doesn’t take root as we hoped, or even withers and dies. Why is this?
There are many reasons why a good service design can still fail: operational, logistical, financial, legal, technical, cultural, political, and usually a toxic combination of these, but they can all be summed up as not enough preparation and planning.
How to make service design relevant - A Festival Story from Niharika Hariharan.
Reports indicate that 51% of the work run by Service Design agencies is never implemented (Design for Service Innovation & Development Reports, 2015). How can we hence deliver services that bring together the proposed ideal experience and actionable strategy to support businesses and users alike? ‘Making Service Design Relevant’ explores possible answers to this key question.
How to push the boundaries of service design methods - A Festival Story from Policy Lab.
How to use live prototyping to solve complex problems - A Festival Story from Uscreates.
Following the biggest Service Design Fringe Festival to date, we're sharing the highlights of our talks and workshops with the global community, so everybody can join in discussions around our industry. Continuing in a series of short stories, Karen Barrett, Design Consultant at Uscreates, writes about how live prototyping can quickly help tackle complex problems.
What's service branding, and why do we need it? - A Festival Story from Wolff Olins.
Anyone familiar with service design will know that traditional thinking says that services need to be optimised - but we worry that this obsession with optimisation is resulting in uniformity and uninspiring service experiences. So we posed the question: How can we avoid homogenous experiences where every service looks and feels the same…?
