Acknowledging our shortcomings of the past, we are proud to announce our first event this year, a Service Design Workshop, held at the UKBlackTech Meetup, FutureGov and ourselves, as part of London Tech Week.
Anyone familiar with service design will know that traditional thinking says that services need to be optimised - but we worry that this obsession with optimisation is resulting in uniformity and uninspiring service experiences. So we posed the question: How can we avoid homogenous experiences where every service looks and feels the same…?
Service Design Futures was an evening curated by the Service Design Innovation students at London College of Communication (LCC). The theme of the night called for guests to consider the prospect of future scenarios, speculative design and how service design might address those new concerns, all the while thinking about how service design as a practice might evolve over time.
Following the biggest Service Design Fringe Festival to date, we're sharing the highlights of our talks and workshops with the global community, so everybody can join in discussions around our industry. In the first of a series of short stories, STBY, an agency specialising in design research, write about this year's festival workshop, learning how to use film and photography to document the user journey.