Following the biggest Service Design Fringe Festival to date, we're sharing the highlights of our talks and workshops with the global community, so everybody can join in discussions around our industry. Continuing in a series of short stories, Ben Heller, a senior consultant at EY, writes his top five tips for bringing design thinking into organisations, complete with some amusing memes courtesy of UX Reactions.
We’ve all been there - done the insights, developed the idea, designed the service but the service doesn’t take root as we hoped, or even withers and dies. Why is this?
There are many reasons why a good service design can still fail: operational, logistical, financial, legal, technical, cultural, political, and usually a toxic combination of these, but they can all be summed up as not enough preparation and planning.
Reports indicate that 51% of the work run by Service Design agencies is never implemented (Design for Service Innovation & Development Reports, 2015). How can we hence deliver services that bring together the proposed ideal experience and actionable strategy to support businesses and users alike? ‘Making Service Design Relevant’ explores possible answers to this key question.