Back to All Events

What design means to me and how I became a designer

4 what design means.png

Learn from three different perspectives about how to take part in service design, and different ways to become a designer.

The service design industry is too homogeneous. Currently, the people who work in service design do not represent the plethora of understanding and experiences needed in order to design for an equitable society. We are clearer in defining what service design is, and the tools and approaches needed, but we’re still very far from having an industry that is representative of society. To change this we need to craft new pathways in so that everyone can design.

Each of our panelists represent a different way into the industry with unique experiences. The aim of this discussion is to exemplify these pathways to inspire others and break down long-held ideas of who can become a designer.

Speakers

Beverly Benjamin

Beverley successfully retrained post retirement and now work as a design researcher at COMUZI.

Working on projects commissioned by the Wellcome Trust, Southwark Council, Ada Lovelace Institute and DotEveryone, Beverley’s work has contributed to a call for change in industries such as, Digital Health, AI and the Gig Economy.

Also as an Educational Specialist, Beverley brings a wealth of knowledge and experience from her time in the Education sector. Recently working with M&C Saatchi Saturday School team on their Mentoring Black Businesses programme writing the documentation for CPD accreditation, Beverley is an individual committed to social change.

Daniel Tuitt

Daniel is a corporate misfit, delightful dyslexic and a catalyst for change for challenges people face across the real world. As a senior service and business designer, he facilitates complex challenges and designs with evidence. For the last 8 years, he has inspired large organisations, social enterprises and start-ups to think differently such as Nike, Lego, VISA, British Gas, OpenIDEO and many more.

He writes, talks, lives and inspires all things creative. His expertise lies in the cross-section of systems thinking, human-centered design, business models, ecosystems and co-innovation. He is a proud failed model, athlete and conformist!

Mia Peters

Mia is the Digital Service Design Manager for the London Borough of Southwark. She tumbled head-first into the wonderful world of service design from a background in marketing, customer experience and strategy in the private and public sectors. She is passionate about delivering better outcomes for local residents and businesses by designing services that are easy to use and do the job they are meant to. She is committed to helping colleagues understand user research and design thinking by leading from the coal face and delivering results.