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[SOLD OUT] Navigating “Green” Currency | Veron Lai

  • Barbican Centre Silk St, Barbican, London EC2Y 8DS London United Kingdom (map)

About the session

Design Thinking has been a critical methodology to drive 21st-century innovation. At its best, innovation is here to address real-world, complex problems. Shaking off the shackles of narrowed product design and supporting to develop something that truly meets the needs of the user.

However, as global citizens we don’t often stop to consider the impact of our everyday living on the environment. Many consumers and businesses see no direct correlation between their actions; it is the inconvenient truth we’re facing today!

Consumers are more concerned with individuality, status, acquiring more, and quick emotional gratification. So how do we bring sustainability to the forefront of consumer consciousness? How do we get business to think more about sustainability inorder to keep the planet spinning harmoniously?

2019 saw climate change catapulted to the forefront of media outlet headlines, press and social media channels, partly due to activism in London led by Extinction Rebellion protests.

As customers start to become more ‘woke’ to sustainability issues, international conglomerates to small independent retailers are starting to make changes to their business sustainability. However, is this all too little too late? Are the changes we’ve made irreversible?

In the last 12 months, Veron has been involved in two sustainability projects - a UK retailer circular project, and a government sustainability initiative in China. She is going to share her observations and reflections on how can we be ‘helpful' in this critical time of our current climate?

Key learnings

  • Define “Design With Ethics” in the context of sustainability projects.

  • What is the role of Service Designer to connect sustainability with business and customer?

  • What are the key areas for development for service designers to make a practical change in the context of sustainability?

About the speaker

Veron Lai with her hybrid interest in design and science, has been focusing her service design career in social, health and care sectors for the last 10 years. Currently working as an independent design consultant, Veron works across healthcare, charity, retail and banking sectors. Previously worked at strategic design consultancies including Nile, Engine Service Design and Designit.

Outside day to day work, Veron is an Associate Lecturer at the University of the Arts London. She is also joined as one of the Mozilla Open Leaders contributing towards the Internet Health Movement for LGBTQ youth through Open Design.


This session has sold out but you can still book your day pass for Friday 25.10. You will be asked to pick 5 sessions of your choice for the day.