About the session
Service design as a discipline hasn’t yet stepped out of its baby shoes. When people think of service design, they often think of post-its, customer journeys and workshops. Not of implementation.
We need to remember that we don’t design just to design. We design to create real things that will help organisations make change happen, to impact people's lives and make a real difference. Service design provides the right tools and mindset to change processes and implement new tools in a sustainable way.
Drawing on examples from recent work, we’ll share how we supported a Communications Team to understand and design the best way they can support the change happening in the organisation. We'll focus on our approach to building capabilities amongst the Comms team in service design and agile ways of working.
What the team learned about building service design capabilities
How the team used technology and creativity to engage staff from across the UK in the work
Key learning from applying service to Comms
About the speaker
Laura Morrison is a Service Designer at FutureGov
Book your day pass for Friday 25.10, you will be asked to pick 5 sessions of your choice for the day.