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[SOLD OUT] Shhh, I'm listening to the future!

  • Barbican Centre Silk St, Barbican, London EC2Y 8DS London United Kingdom (map)

About the session

Information technology company, IBM describe their values as “listening for need” in order to “lead the world in more progressive futures.” But what does this mean? How are they listening? And what kind of futures are they envisioning?

In this short interactive workshop, we will listen to data using the IBM Watson personality insights service to create, role-play and interrogate fictional personas. Questioning the ethical uses of technology by designers especially within this period of rising digital power and uncertainty. What can we gain and what are the risks of creating futures based on interpreting personal and private data?

Key learnings

  • Using and experimenting with the IBM Watson personality insights service. Available here:

  • Exploring the positives and negatives associated with personas created using personality insight services.

  • Discussing the social responsibility particularly service designers have in providing ethical experiences for service users.

About the speaker

Rachel Rolston is a designer interested in re-imagining how products and services can be delivered to facilitate relationships of trust. Design graduate from Goldsmiths, University of London and soon to be a Service Designer in the Department of Education Digital team.

This session has sold out but you can still book your day pass for Friday 25.10. You will be asked to pick 5 sessions of your choice for the day.