About the session
Design Council turns 75 this year, having been set up in 1944 to promote industrial design as part of post-war economy. Over the last three quarters of a century, design has evolved from industrial design to product design to service design. Service design has evolved from purely transactional and UX to something much more systemic. As well as looking back, it's important to look forward to the next practice. This session will use speculative methods to imagine what the world might look like in 75 years time, in 2094, think about alternative worlds that we might be living in, and ask what sort of design practices might be needed and what tools might we be using then? And what could we start experimenting with now.
For example... If the world was completely depleted of resources, how would we design only with words or virtual reality? How would we un-design? If the world was all-knowing, how would we design our sub-conscious? If the world was globally connected, how would we design cross-nation, but interest-led politics and governance? If the design was as embedded into culture as written language, what would be the next design-thinking?
About the speaker
Cat Drew is the Chief Design Officer at the Design Council where she brings together architecture and the built environment, public sector design and business innovation to support people live healthier, happier and safer lives.
Cat's role is to bring together design disciplines and create partnerships and collaborations to achieve bigger impact, to speak widely and amplify the value of design, and to ensure design practice is inclusive, diverse and cutting edge.
Previously, Cat has held leadership positions at FutureGov and Uscreates, was a co-founder of the UK Government’s Policy Lab, and combines 10 years of experience in Government with an MA in Graphic Design. She speaks widely about the value of design and co-presents BBC Radio 4 The Fix.
Book your day pass for Thursday 24.10, enjoy all the sessions during the day.