How do you design for emotion?
At its core, service and product experiences are designed to make the lives of users easier, remove pain points and bring about more joy to customers and employees. But how do you create that joy?
Wolff Olins think that joy lies in understanding and designing for emotions through signature moments. Emotions can’t be forced. But we can create the right conditions and the space for people to find their own meaning, create their own positive feelings and interpret their own state of mind.
Come and explore some of the tools, techniques and thinking around this topic and bring along your own perspective too.