Join us on Tues 12 December for a festive party, and a co-creation session on festive traditions. A new collaboration between SDFF and the Unusual Suspects festival.
During the festival, Virtusa held an inspiring event for service design pioneers to aid them in making their own manifesto. They've made their slide deck freely available - check it out!
Industry Issues, 17 September, Katie Baggs and Chris French
This was the first session of the festival and the organisers, Katie and Chris, drew in a big and varied crowd of designers, creatives, and students.
The room mapped out all of the challenges facing the service design industry but the focus was largely around one burning issue: why is service design so misunderstood? How best can we describe it and, importantly, how can we get senior leaders to understand its value?
Julian led a thought provoking workshop on the first Sunday afternoon of the festival with a discussion about diversity and inclusion in the service design industry.
The group began the session by discussing what diversity means to them and exploring the difference between diversity and inclusion. We discussed culture, background and values. We also shared our thoughts and experiences of diversity (or a lack thereof) in the workplace and why we think diversity matters in service design.
There was a lot of food for thought in this session but, in brief, here’s what I learnt:
Sofia Reimchen is a service design and customer experience geek. She volunteered with the festival this year. Here she shares her thoughts on STBY’s festival event, A Conversation with Pioneers on Global Design Research.
Michelle Isme was this year's Social Media Sweetie on the festival team. She attended the Industry Issues event on Day 2 of the festival. Here she shares her reflections and insights as a result of attending the session.
Her perspective is that of a creative person on a journey to find the difference between service design and product management, in order to inform her career direction.
Article reposted with permission. Originally posted on Medium.
Since the festival is a small not-for-profit, we only work part time on it and the majority of the team is needed from just two or three months before the festival. So the rest of the time, team members are available to work on other projects. If you’re looking for someone passionate to work with, consider one of us...
Read on for more info...
Without sponsors, the festival would not have happened. Thank you so much to those that supported the festival this year.
We greatly value these organisations' involvement, and are so happy that they enabled us to continue to offer free tickets for attendees, and free spots on the programme to event hosts that couldn't afford to cover the cost of being part of the programme this year.
We look forward to working with all of these great organisations in the future and are proud to be associated with them.
Just one cheap Easyjet flight away, Croockfield is practicing service design in the Netherlands. On a quest for acing our service design pitch, we stumbled upon the Service Design Fringe Festival and couldn’t resist coming over.
What an inspiration and energy! Although there seems to be a therapeutic aspect to it: what a tough life explaining what it is we do. How do we get buy in on your projects? And how do we prove the value we bring to the table?
We came well prepared. We took our own stand on pitching service design and created a probing tool to evoke discussion. You might have heard of it: ‘the service design bingo’.
The tool is based on the following 5 principles:
1.Explain its value. Instead of focusing on the process and what it is we do on a daily basis, focus on the results service design brings.
2.Make it small. Pull them in rather than push them over. Don’t start lecturing an extensive course about service design. Instead, give bits and pieces that grasp their attention.
3.Use down to earth examples. Keep away from abstract stories, were your audience drifts away.
4.Compare to what your audience understands. Is he or she a software architect, UX designer or business strategist? Tell how service design is comparable or different.
5.Make it visual. Use visuals as a handhelds in your story - for you and your audience.
We’ve already had some exciting discussions going on, and today we will be evoking them at the EY Seren workshop. If you’re interested in what we’ve learned and what the probing tool might develops into, check out our website www.croockfield.nl. Or send a message to one of us, and we’ll keep you posted.
Aafke Croockewit and Evelien Veldhuijzen