Be Part of It!

Tonight, potential hosts will start pitching their ideas to the Service Design Fringe Festival (SDFF) community in our first Be Part of It! session of the year!

What is "Be Part of It!"?

The Be Part of It! Sessions are a unique opportunity to feel the vibe of the festival, challenge the hosts’ ideas, pick up some new ideas yourselves and meet some of the brilliant community that is so central to SDFF.

We have no doubt that tonight's session will be brimming with excitement and potential for inspiration, as they have been every year. 

What’s next?

If you weren't able to make this session, we're hosting two more for you to come along to:

Final submissions for hosting an event during SDFF are due in on 7th August, so don't delay - not long to go now! Submit your event

If you're not able to make it along tonight but wish you could, you can follow all the action on twitter.

Introducing our new Hat Juggler!

Hello! My name is Katie and I’m the latest edition to the Service Design Fringe Festival team! I’m delighted to come on board as the Hat Juggler and excited to make SDFF 2017 the best one yet. I will be in charge of all the fun stuff – parties, the launch, the hub and collecting as many goodies for our lovely hosts and guests!

I grew up surrounded by music and started learning piano and flute from the age of 7 and studied music at the University of York. I then lived abroad in Taiwan for 2 and a half years. This was an amazing and eye-opening experience for me, and I learnt a lot about what was important to me. I returned to the UK in 2014 where I started working in festival production. I began in Brighton with the visual arts festival HOUSE (2014 and 2015). Since then, I’ve worked on the London A Cappella Festival in 2016 and 2017, and the alternative jazz music festival Match&Fuse in 2016. In between I’ve worked in the hospitality industry as well as working with individual jazz musicians on promotion and management.

I now work four days a week at the beautiful and diverse arts venue Tara Theatre down in Wimbledon. I joined in February this year as the Digital Marketing Co-ordinator and am thoroughly enjoying it. I’ve certainly been challenged in this role, but thrive of this and now feel like an integral part of the team.

I’m really excited about joining the SDFF team and can’t wait to get my teeth into the work! To be brutally honest, I hadn’t thought much about Service Design until I met Lior (founder) a couple of years ago, but now having read about it I understand how important it is to any organisation. If you’re interested in Service Design and want to read about it, below are the web pages I looked at which I found helpful:

Design Council

Government Digital Service  

I’m always interested in having chats over a cuppa or a beer, so feel free to email me on

Diversity & Inclusion Co-design Workshop

"Diversity is the mix. Inclusion is making the mix work", Andrés Tapia.

After last year's edition, a lack of diversity at the Service Design Fringe Festival (SDFF) was recognised. Even more importantly, it is an issue within the Design Industry as a whole.

So this year, we are aiming at doing better. This means ensuring that Inclusion and Diversity is one of our core values and not only a tick in the box!

That's not all! We see as well the Festival as a springboard to make a change within the industry.

Julian, Alice, and Lior planning the D&I workshop. "Diversity is a necessary step to reach inclusion."

Julian, Alice, and Lior planning the D&I workshop. "Diversity is a necessary step to reach inclusion."

Tonight a workshop is going to be held with a bunch of bright people from diverse backgrounds who want the industry to be more inclusive. As part of this workshop, we will develop a Diversity and Inclusion Manifesto. This Manifesto will be communicated to all people involved with the Festival (speakers, partners, attendees, volunteers...) and we expect everyone involved in the festival to support it and promote it.

More to come on D&I after tonight's workshop.

Operations Octopus on Board!

Hello! I’m Alice and I have recently joined the SDFF as the ‘Operations Octopus’! As an operations octopus, I’ll be juggling various projects to ensure things are happening at the right time, and within the allocated budget.

I am coming from the construction industry, where I used to work as a Project Engineer. My last position as an engineer was on the phenomenal Crossrail project, in London. This is my first position in service design, and I’ve been thrilled to learn about it each week.

I find it to be more than just processes; it’s a philosophy on how to consider your client in the service industry. By starting the design of services from the end user or end customers’ needs, I am confident that service delivery can be optimized. For those who like me want to learn more about Service Design, here's a few links to look at:

Design Lab's take on service design

Interaction Design Foundation's take on service design principles

...and of course the video of the festival.

Across countries, languages and industries I have developed a great respect of teams and teamwork.

The way to succeed is by having a passionate team working towards a common goal, with transparency and honesty.

I am thrilled with the opportunity to champion Diversity and Inclusion, work satisfaction and work life balance at the Service Design Fringe Festival. Service design is a way to change the service industry; let’s do it in an ethical and innovative way!

Working freelance at the moment, I have time to be involved on a part time basis in other projects. I am always free to meet for a coffee (or pint!) if you want to discuss any opportunities. I am genuinely enthusiastic to work with start-ups and charity organisations on improving process, brainstorming ideas, or simply assisting with taking the first step!






The top service design tweets - A Festival Story from the Service Design Network

The top service design tweets - A Festival Story from the Service Design Network

As part of the 2016 Service Design Fringe Festival, we decided to expand our horizons by holding our first online-only discussion. In doing an online event, we were able to include a much wider audience than our London-based events, therefore making public discussion of service design much more accessible. Service design is not just for Londoners, and we're reaching out to the rest of the UK to hear about exciting progressions in our industry.

5 essential strategies for design thinkers in organisations - A Festival Story by Ben Heller.

5 essential strategies for design thinkers in organisations - A Festival Story by Ben Heller.

Following the biggest Service Design Fringe Festival to date, we're sharing the highlights of our talks and workshops with the global community, so everybody can join in discussions around our industry. Continuing in a series of short stories, Ben Heller, a senior consultant at EY, writes his top five tips for bringing design thinking into organisations, complete with some amusing memes courtesy of UX Reactions.