Festival is growing bigger

from 2014 to now



Events HELD


attendees To Date


June 2014

In 2014, Lior had been running small workshops at the London Design Festival for the past couple of years. She wondered why other service designers weren't getting more involved and so decided to start organising her network of service designers to take part too. This was the seed and vision for the full-scale festival that would eventually take place in 2015, but we had ambitions of making a halfway point happen as soon as possible.

September 2014

Just three months later, against much adversity, but with the generous enthusiasm from STBY and others in the service design community, we put on an afternoon event in Old Sessions House in Farringdon with Designersblock. This took place on the third floor around a reconstructed tree that was exhibiting newly designed light bulbs by Plumen.

There were 5 speakers and one co-design workshop. The feedback was overwhelmingly positive.

September 2015

In 2015, rather than holding another similar-scale event to the year before, we decided to make it much, much bigger. We made that decision in July - we had 2 months to make it happen!

We ended up making it into a proper festival with 15 events in service design studios around London, as well as a hub in the Oxo Tower with Designersblock.

Since the 2015 festival, we repeatedly hear fantastic news about festival attendees securing jobs as a result of the festival, and others getting the impetus to make the leap into service design. 


September 2016

The festival doubled in size, with 30 events across London and in a hub space in the Oxo Tower. We received significant funding for the first time from Rainmaker, which meant that the team could be modestly paid for their work. This made a big difference to the quality of the festival.


June 2017

Lior started recruiting the festival team much earlier in 2017. We started an initiative to make service design and the festival more inclusive. We ran an event in collaboration with UKBlackTech and FutureGov to introduce service design to a more diverse audience. This was our first event outside the festival (excluding festival R&D/co-design events). We also ran a co-design session about making service design inclusive - insights here.

We also started the Student Service Design Awards in partnership with ARTSTHREAD in order to give recognition to student work. 


September 2017