Want an easy life in Service Design? Wander into a boutique consultancy. Find a comfy chair in an academic ivory tower.
Looking for more of a challenge? You could always look to The Big 4 and SIs, who, in the rush to become 'full service' have recruited Service Designers to provide garnish for their main courses.
Still not enough challenge you say? Turn your waggon west and become a Service Design pioneer in a company that hasn't even heard of the Service Design Kool-Aid let alone thought about drinking it.
In this short session the Virtusa team will talk through the lessons that they've learned in establishing Service Design practices in companies without a design heritage. They'll introduce the Guerilla Manifesto for In-House Service Design Pioneers and consider the competencies and behaviours needed for pioneers successfully spread the word (and build their careers) outside of the world of agencies and boutiques.